FONTURFONTUR — National Tourism Fund
FONTUR did something very few funders dare to do: it not only put up the money for the country's biggest bet on rural tourism training, it also demanded measure whether it really changed lives. It commissioned an independent impact evaluation from the joint venture Econometría–SEI, which tracked the 2019–2021 cohorts with 613 surveys across 72 municipalities in six regions of Colombia.
The verdict was emphatic: the training raises graduates' income by 57% (about COP 383,316 more a month), cuts the odds of being unemployed and turns participants into entrepreneurs in their own region. Very few educational initiatives in the country can show such solid evidence that they work.
It is not a pretty promise: it has been measured with scientific rigour.



